How to: use site title & tagline

What are they?

Site Title – in most cases it will be your company or trading name, or the name of your website.
Tagline – short description of your business or website.

Site title and tagline within WordPress

Site title and tagline can be entered under Appearance > Customise, then select Site Title and Tagline

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The utilisation of the information depends entirely on your theme. Mostly they will be used within the header and displayed but not all themes do use them.

» How to use logo instead of Site Title in Twenty Fifteen theme

What are they always used for?

Is there a point in entering Site Title & Tagline when my theme doesn’t display them? YES YES YES! They are very important and need to be entered ALWAYS.

They are used in the following – not necessarily “visible” ways:

1. SEO – Site title and tagline are indexed by search engines

2. Display of website information in searches

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3. Display of website information in browser

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How to: images and considerations

Images have a big impact on your website visitors. Majority of information transmitted to the brain is visual and is processed by the brain much faster. Various statistics suggest that visitors are more likely to stay if your site has images. Of course, it’s important to ensure that the images are relevant, but long blocks of text can be daunting so be creative!

Images play big importance in presenting and enlivening your content. It’s not just photos, there are many image styles available:

  • graphs
  • illustrations
  • photos
  • infographics
  • photos

With this in mind, we’ll concentrate on how best to prepare your images for using on your pages and what you should concentrate on when getting your images together.

Size – the larger the image, the longer it will take for the page to load.

Copyright – copyright issues in website usage are complex, and quite often seen as “free for all”. This is not the case, and just because an image is on the internet, it cannot be used just by anyone.

Sourcing images – with view to avoid any potential copyright issues you  might face in the future, it’s best to ensure you get use images in a legal way:
a) Own images
b) Flickr – images with appropriate licenses and correct attribution given on the website
c) Purchased licensed images – many online providers, such as Shutterstock, Fotolia, iStock photos just for starters

Naming – it is important you name your images in a way that describes the image. Image names are searched by Google bots and help with your search engine listings.

Interestingness – this can be information new to visitors, humorous images, beautiful photos. Always consider appropriateness of the image to your audience and to the content of your site.

How to: add a blog post

Article deals with adding a blog post (not a page) whilst you are logged in to your website’s back office.

It is possible to set up your WordPress installation to publish a blog post via email but we’ll deal with that in another article.

1. Open the post editing page, which can be done a number of convenient ways and all achieve the same effect.

a) Click +New on top left of the page (whether from the website or from the dashboard), then click Post

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b) From the dashboard, click Posts and then Add New

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c) Click Add New after clicking Posts in dashboard.

2. Enter your post title and content, ensuring that you select the correct categories, tags and featured images as necessary. Short description of each item is below the graphic.

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Add a New Title – add a title that describes your blog post but is not unnecessarily long
Content – enter your blog text, ensuring a few basic principles are kept

  • Best practice is to do all your formatting in the blog editor to ensure that formatting across your site and blog are uniform
  • If you are copying content from Word document, please ensure that you past plain text into the content box. This can be achieved by rightclick ->  Paste as plain text, OR simply ctrl+shift+V
  • Alternatively, you can paste your text into Notepad, copy (ctrl+C) it from there and paste it into your blog post. This will ensure that all your formatting will be stripped.
  • Images can be added to a post in the same way as in a page. See full explanation.

Excerpt – a short optional description or summary of your blog post. The usage of excerpts depends on how your theme is set up, could be in archive views, search results, as well as RSS feeds.

Discussion – you might have this set up according to your general preferences but might occasionally wish to make an exception. In that case you can (de)select the options as required. Comments are well known; pingbacks and trackbacks relate to content linking across blogs.

Categories – ensure you select the correct categories. Be aware that the categories might be linked internally and to display in various places. Should your website be configured as such, I will always specify categories which need to be selected.

Tags – slightly different from categories, these are to describe your blog posts.

Featured Image – It is a good policy to select featured image and I’ll always give you the desired dimensions.

3. Finally, click Publish.

4. Check your post by clicking one of the very many (it seems!) View Post buttons that appear on top of the page – you can’t really miss them.

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How to: add image in WordPress

Adding an image in WordPress is extremely easy. This article describes adding an image in WP v4.1.

1. Within your editing window, point to where you’d like to place your image.

2. Click Add Media in top left corner, just above the editing window.

How to add image to wp

3. Media Library opens.

4. You have two options here.

a) you can drag and drop images directly from your file explorer window whether you have the Media Library or Upload Files selected

How to add image to WP

OR
b) click the Upload Files tab, then click on Select Files; file explorer window opens, you select your files and click Open. As with (almost) anything, you can Ctrl-click multiple files and add them to your Library at the same time.

How to add image to WP

5. Click on the selected image and fill in the necessary fields. The most important is Alt Text, which should include a short description of the image.

Click Insert into Post

How to add image to WP

And you are done. We’ll look at using different sizes of images and linking in another post.